Website Proposal

A NEW SITE FOR
FIDDLEHEAD GARDENS

Your landscapes transform properties across the Iowa City corridor. Your website should reflect the same level of craft. This proposal outlines exactly what I've built for Fiddlehead Gardens and how we launch it.

PREPARED FOR

Curtis & Cassidy Schoenthaler

APRIL 13, 2026

Proposal Date

01The Problem

YOUR CURRENT SITE
IS COSTING YOU

When a homeowner in Iowa City searches for a landscape designer, your Squarespace site is what they find. For many of them, the impression it leaves doesn't match the quality of your work.

fiddleheadgardens-landscaping.com
Current Fiddlehead Gardens website

Squarespace Template Limitations

The current site uses a generic Squarespace template that doesn't reflect the premium, boutique nature of your design-build work. It looks like every other small business site.

No Clear Service Structure

Services are listed as a single bullet-point list with no detail. A homeowner considering a $30K+ patio project needs more than a checklist to feel confident choosing you.

Portfolio Buried in a Gallery

Your best transformations are hidden in a flat image gallery with no context — no project descriptions, no before/after storytelling, no way to showcase the scope of your work.

Weak Calls-to-Action

The contact flow sends visitors to an external Google Form. There's no phone number prominently displayed, no click-to-call on mobile, and no clear path from "interested" to "consultation booked."

Missing Local SEO

No meta descriptions, no schema markup, no location-specific content. You serve Iowa City, Coralville, North Liberty, and Cedar Rapids — but Google doesn't know that from your site structure.

Mobile Experience Falls Short

Over 60% of local searches happen on mobile. The current layout doesn't prioritize mobile users — no click-to-call buttons, slow image loading, and navigation that requires too many taps.

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02The Solution

A SITE THAT MATCHES
YOUR WORK

Custom-designed for Fiddlehead Gardens. Fast, modern, built to turn Iowa City homeowners into consultation bookings — not just admire your photos and leave.

fiddleheadgardens.paulwanjoeh.com
Redesigned Fiddlehead Gardens website

Premium Custom Design

Built from scratch to reflect the boutique, high-craft identity of Fiddlehead Gardens. No templates — a design as intentional as your landscapes.

Portfolio That Sells

Project showcases with categories — Hardscape, Outdoor Living, Native Gardens — so homeowners can see exactly the type of work they're looking for.

Dedicated Service Pages

Separate, detailed pages for Design, Installation, and Maintenance — each with clear descriptions and calls-to-action that guide visitors to book.

Click-to-Call & Mobile-First

Phone number in the header, click-to-call on every page, mobile-optimized layout. Your next client can call you in one tap from any page.

Client Testimonials Front & Center

Real reviews from Julie, Doug, Katy, and Kristi — displayed prominently to build trust with new visitors instantly.

Local SEO Built In

Proper meta tags, location-specific content for Iowa City, Coralville, North Liberty, and Cedar Rapids. Structured to rank for "landscape design Iowa City."

View the Live Demo → fiddleheadgardens.paulwanjoeh.com
03Scope & Investment

EVERYTHING
YOU NEED

No hidden fees. No monthly lock-in. You own everything I build. Unlike Squarespace — where you're renting a template — this site is fully yours.

Design
Custom design built around Fiddlehead's brand — your colors, your photography, your premium identity.
Development
Clean, hand-coded multi-page site. Lightning fast — no bloated page builders or Squarespace overhead.
Pages
Home, Portfolio, Landscape Design, Installation & Build, Maintenance, About, and Contact — 7 fully designed pages.
Content
Written copy that captures Fiddlehead's voice — professional, warm, and grounded in your real values and process.
SEO
Proper titles, meta descriptions, schema markup, and local search optimization for Iowa City and surrounding areas.
Portfolio
Organized project showcase with category filtering — Hardscape, Outdoor Living, Native Gardens, Custom Design.
Hosting
Deployed to fast, reliable hosting. Domain connection and launch handled for you.
Revisions
Two rounds of feedback-driven revisions to get every detail exactly right.
Your Investment
$1,200

One-time fee for a site that's already built and ready. 50% to kick off revisions, 50% when it's live on your domain. No recurring platform fees — you stop paying Squarespace the day we launch.

  • 7-page custom website design & development
  • Content writing for all pages + SEO setup
  • Mobile-responsive across all devices
  • Homepage lead capture form + live chat widget
  • Project photo galleries on every service page
  • Hosting setup & domain configuration
  • 2 rounds of revisions to fine-tune anything
  • 30-day post-launch support
  • Eliminates your monthly Squarespace bill permanently
AI Lead Agent Recommended
24/7 AI-powered chat on your site. Answers landscaping questions, qualifies leads, captures project details, and sends them straight to your inbox — even after hours.
$49/MO
Ongoing Maintenance
Monthly updates, security, hosting management. Your site stays fast and current.
$29/MO
04The Process

HERE'S HOW
WE GET THERE

01
Discovery Call

30 minutes. We walk through your goals, review the demo, and align on any changes you'd like. No cost, no commitment.

02
Refinement

Your feedback applied — copy tweaks, image swaps, layout adjustments. The site already exists, so we're refining, not starting from scratch.

03
Final Review

You review on desktop and mobile. We make final adjustments. Every detail locked in before launch day.

04
Launch

Domain connected, site live, Squarespace cancelled. I handle everything — you just share the new link.

The site is already built. Most projects launch within 3–5 business days from kickoff.

05Next Steps

READY FOR A SITE
THAT WORKS?

Reply to my email or give me a call. No pressure, no hard sell — just a conversation about giving Fiddlehead Gardens the online presence it deserves.

Let's Talk → View My Work

This proposal is valid for 30 days from April 13, 2026.